Search Zapper removes damaging links from Google search results. Most removals are priced between $1,000 and $2,000 per link, quoted after we check whether the link is removable at all. Over 10,000 links, stories and filings removed to date.
What does it cost to remove a link from Google?
Most single-link removals fall between $1,000 and $2,000. The price is set per URL and quoted before any work starts, because the work is a filing and an outcome, not an ongoing retainer. You pay for the link you want gone.
The range moves with the route. A page that violates a named platform policy is a straightforward filing. A court filing republished across six docket aggregators is six requests to six operators, each with its own process. A news article at a major outlet is the hardest and most expensive case, and often the answer is that it cannot be removed at all.
We tell you which of those you are before you pay. That is what the Search Risk Audit is for.
What kinds of links can actually be removed?
| The link | Removable? | Route |
|---|---|---|
| Court filing on a docket aggregator | Often | Operator removal policy, sealing order, or source correction |
| Federal case page (PACER-derived) | Often at the aggregator | Each republisher handled separately |
| Sealed or expunged record still online | Usually | The underlying record is no longer valid; most operators honor this |
| Mugshot or arrest page | Usually | Operator policy plus state mugshot statutes |
| Home address, phone number, ID numbers | Yes | Google personal information removal policy |
| Non-consensual intimate imagery | Yes, urgently | Google policy plus federal law |
| Defamatory page, no court order | Sometimes | Publisher request or platform terms |
| Defamatory page, with court order | Usually | Google legal removal submission |
| Accurate article, major news outlet | Rarely | Unpublishing or correction request, otherwise suppression |
| Genuine negative review | No | Suppression only |
How long does a removal take?
When a valid basis exists, most removals resolve in two to eight weeks. Google’s own processing on a well-documented request is usually faster than the operator negotiation that precedes it. Court-order routes take longer, because obtaining the order takes longer than submitting it.
Urgent triage gets a response in under 24 hours. That is the median across intake, not a promise on outcome.
Do you guarantee the link comes down?
No, and no honest firm can. Removal depends on a decision by a publisher, an operator, or Google. What we commit to is telling you the realistic odds for your specific link before you spend anything, and not taking the engagement when the answer is that it cannot be done.
That is why the eligibility check comes first. A firm that quotes you a price before looking at the URL is selling you effort, not an outcome.
What this does not do
Removing a link from Google does not delete the underlying page unless the publisher agrees to delete it. Someone who goes directly to the source, searches an exact phrase, or pulls the record from the court itself will still find it. Removal changes what a casual searcher encounters, which is the overwhelming majority of searches.
It also does not stop republication. Scrapers and mirrors copy pages, and a removed link can reappear elsewhere. That is why monitoring matters after the removal, not just during it.
And we do not remove accurate reporting by a legitimate outlet, or genuine reviews, because there is no mechanism to do so. Where that is your problem, the honest answer is suppression.
Frequently asked questions
Do I pay per link or per month?
Per link. Removal is priced against an outcome for a specific URL. Only ongoing monitoring is billed on a recurring basis.
What if you cannot remove it?
We tell you at the audit stage, before you pay for a removal. If displacement is the only realistic route, we say so and price that separately.
Is the process confidential?
Yes. An NDA is available before you describe specifics, and we take only the URL and the context needed. See security and confidentiality.
How many links do most people need removed?
It varies from one to a dozen. A single court case frequently generates several links, because the same filing gets republished by multiple aggregators. The audit counts them so the quote is not a surprise.
Send the link you want gone. Start with a Search Risk Audit and we will tell you whether it can be removed, by what route, and what it costs, before you commit to anything.